![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53824/jadfigure1.jpg)
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![ABC7 Eyewitness News on Twitter: ABC7 Eyewitness News on Twitter:](https://pbs.twimg.com/media/DmTRYl1UwAAf8RW.jpg:large)
ABC7 Eyewitness News on Twitter: "#Nike facing backlash and #NikeBoycott campaign after #ColinKaepernick ads launch https://t.co/lkdY52Z5C9 https://t.co/awKOk9vAhp" / Twitter
![How will you #makeitcount in 2012? | Best social media campaigns, Social media campaign, Social media How will you #makeitcount in 2012? | Best social media campaigns, Social media campaign, Social media](https://i.pinimg.com/736x/06/6d/b2/066db2a93df2466762390ebd309b40be--best-social-media-campaigns-the-money.jpg)
How will you #makeitcount in 2012? | Best social media campaigns, Social media campaign, Social media
![Serena Williams on Twitter: Serena Williams on Twitter:](https://pbs.twimg.com/media/DmNYMlmWsAIbp8v.jpg)
Serena Williams on Twitter: "Especially proud to be a part of the Nike family today. #justdoit https://t.co/GAZtkAIwbk" / Twitter
![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53830/jadfigure7.jpg)
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Darren Rovell on Twitter: Darren Rovell on Twitter:](https://pbs.twimg.com/media/DmM2GDTXcAI7IVt.jpg)
Darren Rovell on Twitter: "Nike strategically drops Colin Kaepernick into its “Just Do It” campaign at 3:20 pm ET today, absolutely owning social media. https://t.co/WAnI1iZTbp" / Twitter
![Advertising Standards Association (ASA) Bans Nike Twitter Campaign | Channels | Asking Smarter Questions | Asking Smarter Questions Advertising Standards Association (ASA) Bans Nike Twitter Campaign | Channels | Asking Smarter Questions | Asking Smarter Questions](https://www.askingsmarterquestions.com/wp-content/uploads/2012/06/twitter.png)
Advertising Standards Association (ASA) Bans Nike Twitter Campaign | Channels | Asking Smarter Questions | Asking Smarter Questions
![Nike on Twitter: Nike on Twitter:](https://pbs.twimg.com/media/ETo2LIvU8AEL6dO.jpg)
Nike on Twitter: "Now more than ever, we are one team. #playinside #playfortheworld https://t.co/LRLhL4FwkG" / Twitter
![Nike's 'You Can't Stop Us' is a Brand Campaign Designed to Drive Subscriptions | by Lyndon Morant | Medium Nike's 'You Can't Stop Us' is a Brand Campaign Designed to Drive Subscriptions | by Lyndon Morant | Medium](https://miro.medium.com/max/1067/1*SVohTqfi64tjGSJvQTPJoQ@2x.jpeg)