![Mike Dickison on Twitter: Mike Dickison on Twitter:](https://pbs.twimg.com/media/D7r5w7CV4AAnsJG.jpg)
Mike Dickison on Twitter: "So @thenorthface clumsily replaced Wikipedia photos with their own product-placement shots, then made a video about their clever "hacking". Dicks. https://t.co/AW9k4pBZdg https://t.co/L6RyDlJz0X" / Twitter
![Big bashing on THE NORTH FACE, which carried out a campaign to raise brand search rankings at cost 0 using Wikipedia - GIGAZINE Big bashing on THE NORTH FACE, which carried out a campaign to raise brand search rankings at cost 0 using Wikipedia - GIGAZINE](https://i.gzn.jp/img/2019/05/30/north-face-top-images/006.jpg)
Big bashing on THE NORTH FACE, which carried out a campaign to raise brand search rankings at cost 0 using Wikipedia - GIGAZINE
![Big bashing on THE NORTH FACE, which carried out a campaign to raise brand search rankings at cost 0 using Wikipedia - GIGAZINE Big bashing on THE NORTH FACE, which carried out a campaign to raise brand search rankings at cost 0 using Wikipedia - GIGAZINE](https://i.gzn.jp/img/2019/05/30/north-face-top-images/010.jpg)